Dec 1, 2022 | Instagram

20 Instagram Reel Ideas

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Written by Yellow House


Instagram is all about Reels lately! Need some inspiration for your brand’s Instagram? We’ve compiled this list of 20 Instagram Reels Ideas for brands, businesses and influencers.

We wanted to make it easy for you to create engaging Instagram Reels that will get your audience’s attention. We picked simple, uncomplicated ideas.

20 Instagram Reel Ideas

How to Use This List

Firstly, these Instagram Reels Ideas include a mix of hooks and content prompts. So, they’re meant to think of even more ideas!

The best way to use these ideas for Instagram Reels is to pick one or two that work with your brand. Start there, and let it build your confidence. Then, experiment with with these ideas every day.

However, if these Instagram Reels Ideas don’t resonate with your followers, try something else! It’s all about testing what works best for you and developing an authentic voice on social media. And if you need help getting started, feel free to reach out! 🙂

Read on below now to access our full list of 20 Instagram Reel Ideas!

Instagram Reels Idea #1 – Lip-Sync One Liner

First, find a trending song or a fun song with one line that you can riff off of.

Then, Lip-sync to the camera. Next, add text graphics in the app and a caption. The text should state an opinion that will be useful to your dream clients! But don’t worry about adding too many words–just one line should be enough. Have fun with it!

Reels Idea #2 – Morning Routine

From morning affirmations to a case of the Mondays, tell people what it’s really like after you’re done hitting the snooze button.

And don’t feel pressured to have the perfect green smoothie and meditation app. That’s because Instagram rewards authenticity so you can freely be yourself.

Example: https://www.instagram.com/reel/CTApqC8BGWd/

Idea #3 – Room Tour

Take users on a tour of any room in your store or home!

Try to use natural light and create the video right in the app if you can. Take a tour of your store or home so that customers can see the best features. No need for them to go in person! Get ideas from local businesses about how they have highlighted their spaces and take it from there.

Example: https://www.instagram.com/reel/CR_lmpuA0jG

Idea #4 – Jump on a Trend

For instance, grab this audio and make a silly video opening something like a lid or a door.

This particular trend is evergreen! It’s a great way to get used to jumping on trends. Start off by tapping the keys on a keyboard, open a squeaky window, etc.

Example: https://www.instagram.com/reel/CTApqC8BGWd/

#5 – Snap and Transform

This idea is a snap 😉 Transformations are around us each day.

Settings transform. Your look or outfit transforms. Whether you’re going on a trip and changing your view from an office window to a plane window, or getting ready for a night out, take the opportunity to show the change cleverly with an Instagram Reel.

Special Feature – Instagram Reels Align Tool

Snap your fingers at the end of a clip. Then use the handy align feature in Instagram Reels.

The align tool will help you line up your shot to make it look like a genie blinked their eyes and made magic happen

Here’s a simple snap and transform idea, but there are tons of others and you don’t have to look fab or even be in the frame to use this trend.

Example: https://www.instagram.com/reel/CSzaAIMFClX/

#6 – The Perfect Day in [my town, region, street, etc]

A simple workflow for this Instagram Reel is to create four quick clips of great spots, including one or two with food shots (always a winner). Then use the voiceover or text graphic feature to describe your perfect day!

Example: https://www.instagram.com/reel/CS5WRy1J5la

#7 – Before and After

Your Before and After Reel can encompass many things.

Most importantly, don’t feel pressure to make your Instagram Reel transformation super dramatic. Think about all the before and after moments that naturally occur each day. A full plate becomes an empty plate after you scarf down food. How many times a week do you organize or clean a messy space? That’s a before an after for an Instagram Reel.

Pro-tip: If you’re a Use Mojo or another mobile app for editing vertical video to create a compelling transformation moment on Instagram Reels.

Example: https://www.instagram.com/reel/CSuAb_YHSWc/

#8 – An Introductory Instagram Reel

This is a high-engagement Reel idea! First introduce yourself in your Instagram Reel.

It’s OK if you feel you’ve already introduced yourself. You can do it again. And again! There are always new followers who don’t know you. Don’t be shy.

Then, tell your followers how to introduce themselves in the comments of your Instagram Reel. Keep the instructions short and sweet!

Example: https://www.instagram.com/reel/CNX15NbnFAQ/

#9 – Unboxing

Open a box for the first time on an Instagram Reel.

For example, an inventory supply or an order that you or your business received is a perfect candidate for an Instagram Reel.

Example: https://www.instagram.com/p/CPV4bw_gAAp/

Instagram Reels Idea #10 – The only way to eat a (your favorite food, with instructions)

We all have our food quirks. So, let’s hear yours! Most importantly, don’t be afraid to be controversial!

Example: https://www.instagram.com/reel/CQXURCqlcAf/

Reels Idea #11 – Sneak Peek

Show a preview of a product or post that will be coming out later. Behind the scenes Insta Reels are also super fun to watch!

Example: https://www.instagram.com/reel/CDjLqAKFr2y

Idea #12 – What do you like best about …

Highlight all the best things about a product. Be sure to ask a question in your caption as this will encourage viewers to respond

Example: https://www.instagram.com/reel/CD31SrIgEwM/!

#13 – Describe all the roles you play in your business

This is another great way for followers to get to know you.

Example: https://www.instagram.com/reel/CIQ2x4InHrV/

#14 – Stop Motion

Stop motion Reels are easy to make and fun to watch. One example that you can use: “Level up your xxx with xxx”

Example: https://www.instagram.com/reel/CMLOmKOnJjW

#15 – A Simple, Quick Glimpse

How many times do you whip out you phone to grab a snapshot of a beautiful landscape, a sunset, the tide ebbing and flowing? Many, right? So, turn it into an Instagram Reel! If it’s a zen-like moment, pair it with a zen quote and use #WednesdayWisdom.

Example: https://www.instagram.com/reel/CPjYgBLKDYW

#16 – Make your favorite morning drink, ie smoothie, coffee or tea

Share what get’s you up and going in the morning. Bonus points if it’s easy to make and includes the recipe for followers to screenshot or save!

Example: https://www.instagram.com/reel/CF2CLuPApC_/

#17 – Duet with “tell my you’re … without telling me …” Followers can relate to you by getting to know your personality! Here are examples …

“Tell me you’re a …

  1. dad … without telling me you’re a dad”
  2. CMO … without telling me you’re a CMO”
  3. dog mom … without telling me you’re a dog mom”

Example: https://www.instagram.com/reel/COAvNUaAfWN

#18 – What I Eat in a Day 

Feel Free to adjust this to a theme (job title ie Body Builder ) / (location ex. Bostonian or New Yorker) / (dietary characteristic ex. sugar-sensitive / Paleo follower) eats in a Day

Example: https://www.instagram.com/reel/CGnfJyehCZt

#19 – 3 Benefits of …

Tell followers why they need to have YOUR product or service. What will they gain from your business? This is a great one to use the text feature while pointing and even lip-syncing to your favorite trending song on Instagram Reels… if you’re so inclined!

Example: https://www.instagram.com/reel/CEuiyTrjor2

#20 – Everyday Manifestations / Affirmations

How do you encourage yourself to raise the bar? Share your positive, self-esteem boosting secrets. It could be a favorite saying or some music you listen to. Affirmations are all the rage … so to speak … so, share yours with the world on Instagram Reels!

Example: https://www.instagram.com/reel/CKKMW-oF5ZO/

We hope this list has inspired you to create Instagram Reels. Yellow House Creative Consulting LLC manages dozens of Instagram accounts and helps clients to develop engaging, authentic content. Contact us to learn more!

More Resources:

  1. How to Use Instagram Reels Templates:https://later.com/blog/instagram-reels-templates/
  2. How to Create Instagram Reels when you don’t have a video team: https://later.com/blog/instagram-reel-ideas-for-businesses/
  3. Instagram Reels in 2022: A Simple Guide for Businesses: https://blog.hootsuite.com/instagram-reels/

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