Gen Z wants to BeReal
Written by Jessica Van Sack
If you want to know where “Generation Z” is spending its time on social media these days, it’s on an app called BeReal. The app has been installed more than 20 million times.
The app asks users to post a photo once a day – but there’s a catch:
You have two minutes to upload the pic and it’s unfiltered, in selfie mode as well as full frontal.
BeReal, which launched in 2020, is catching the attention of brands such as Chipotle and e.l.f. Beauty.
Although BeReal doesn’t allow formal advertising, brands are finding creative ways to break new ground using the app.
Related Articles
Related
Webinar Series: Learn Short-Form Video and Content Tips for Growth
We're excited to kick off a series of webinars sponsored by the Retailers Association of Massachusetts. This transformative series of webinars are designed to help you harness the potential of social media and elevate your business to new heights. Join us as we delve...
Introducing Advanced Generative AI Consulting Services
Yellow House Creative Consulting Unveils Advanced AI Consulting Services to Drive Innovation and Success in the Digital Landscape BOSTON, MAY 14, 2023 – Yellow House Creative Consulting, a leading provider of cutting-edge advertising and social media solutions, is...
Content Ideas for Black History Month
Introduction + free guide to Black History Month content prompts In this article we offer tips for creating content around Black History Month and we're rounding up how the major social media networks are elevating Black History Month on TikTok, Facebook, Snapchat and...