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In our connection-craving culture, brand partnerships are one of the greatest marketing opportunities around. Consumers relish them. Brands benefit. Uniting two brands in surprising ways has become the epitome of a win-win. Co-created campaigns offer distinct advantages: Elevation by Association: Like a barter, but the trade is brand value. Two brands working together can each fill gaps for one another. Co-developing product bundles and experiences is an instant refresh. Ofte