Mobile Apps

Mobile app advertising refers to ads and ad campaigns expressly designed for mobile devices. In this context, “Mobile devices” include smartphones, tablets, or wearable devices. Mobile ads can appear within apps, on websites viewed from mobile devices, or on social media platforms viewed through mobile devices.

As an app advertiser, you want to get your app into the hands of more paying users. So, how do you connect with those people?

App campaigns streamline the process for you, making it easy to promote your apps across Apple and Google Network.

App downloads have consistently increased year-on-year, but saw a dramatic increase in 2020 due to the coronavirus pandemic. In that year, downloads increased by 24%, the highest percentage increase since 2013.

Apple Search Ads (ASA) are sponsored text/image ads which are used for driving awareness and downloads for apps in the App Store. Apple announced App Store Search Ads in 2016. It was a new opportunity for publishers to advertise their apps in the App Store itself.

Google has its ad model for app stores, but this model is based on multichannel, unlike the Apple Search app. With the App Campaigns, you can promote your iOS or Android app on different Google platforms like Google Search, YouTube, Google Play. This ad technology can optimize your app store ads to reach your target audience at their search time.

Want to get started on your app marketing journey? Contact us or book a free discovery call today!