Multifamily Real Estate Marketing in 2023
1. Embrace Video Content: The Reign of Reels and Stories
2. Harness the Power of User-Generated Content (UGC)
3. Micro-Influencers: The Key to Targeted Engagement
4. Chatbots for Seamless Communication
5. Hyper-Targeted Advertising: Utilizing AI and Big Data
6. Community Engagement and Reputation Management
7. Data-Driven Insights: Measuring
Success and Refining Strategies
Organic Social Media Channels of note for multifamily marketing:
With billions of active users, Facebook remains a top platform for multifamily marketing. Create a dedicated business page and share compelling content, including property photos, virtual tours, resident testimonials, and community events. Utilize Facebook Groups to foster community engagement and connect with potential residents.
Short-form video with consistent nurture, coupled with our winning formula, will train the algorithm to find your core audience. Here is one of our current real estate TikTok accounts, complete with videos that earn thousands of organic views with our viral formula:
TikTok’s explosive growth has made it a popular platform for reaching younger demographics. Create short, engaging videos that highlight the unique features of your multifamily community, showcase resident experiences, and participate in trending challenges to increase your brand’s visibility.
Capture organic reach with reels, engage with stakeholders and convey the brand aesthetic. Here is one example of a gorgeous feed that we guide:
OTHER PLATFORMS TO LEVERAGE FOR MULTIFAMILY MARKETING
- LinkedIn: LinkedIn is an excellent platform for targeting professionals and promoting your multifamily community to individuals seeking corporate housing or upscale living options. Share industry insights, thought leadership content, and career-related information. Utilize LinkedIn Groups and engage with relevant communities to expand your network.
- Twitter: Twitter provides a real-time platform to share news, updates, and engage in conversations. Use Twitter to amplify your brand message, engage with influencers and industry leaders, and share timely information about your multifamily community, such as new listings, promotions, and events.
- YouTube: As the second-largest search engine after Google, YouTube offers immense potential for multifamily marketing. Create engaging videos, including property tours, resident testimonials, and informative content about your community and surrounding area. Optimize your videos with relevant keywords and descriptions to improve visibility in search results.
- Pinterest: Pinterest is a highly visual platform where users discover and save ideas for various aspects of their lives. Create boards that showcase different aspects of your multifamily community, such as interior design inspiration, local attractions, and tips for apartment living. Include high-quality images and optimized descriptions to attract users searching for inspiration.
Curious to see what we can do? Check out these social media content samples by YHC:
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