• Yellow House Creative Consulting, LLC

3 Reasons Your Brand Should Be on YouTube in 2022

Your brand cannot afford to ignore YouTube in 2022. Here’s why:

1) YouTube saw the most significant growth of any social media app among American users during the pandemic. 2) YouTube usage grew from 73% of U.S. adults in 2019 to 81% in 2022. 3) YouTube is the second largest search engine in the world.

Details and YouTube FAQ’s below… Read more insights here Full report from the Pew Research Center

According to Martech, “YouTube is now the second largest search engine behind only Google. Just placing videos about your brand, your product or even implementing a marketing plan that ensures regular update of video content based on webcasts, video interviews, video case studies or podcasts can boost your brand presence and visibility online. Your brand’s opportunity to show up higher in search results is automatically taken care of and in all, video content can aid your overall SEOefforts and online traffic just because of this. Tying this into your daily social media strategy will ensure that your brand has a solid presence online and ranks well for industry specific search terms.”

Here are some FAQ’s about YouTube:

Can I earn money on Youtube?

Yes, creators monetize their YouTube channels in a variety of ways. One way to make money on Youtube is by growing enough to gain a sponsor.

To start making money on YouTube directly from YouTube, you have to enable monetization in your YouTube account settings. From there, you have options to join the YouTube Partners Program or have your videos listed on YouTube Premium.

What type of YouTube videos should I make?

What do I post – it’s the big question! And we can help with this. Reach out to us via our contact form or email. And if you want to go it alone, think about how you can offer value and serve an audience, and then take it from there.

What YouTube channel has the most subscribers?

T-Series has the most YouTube Subscribers of any Channel, at 178 million subscribers.

Who makes the most money on YouTube?

According to Forbes, these top 10 channels were the Top 10 Youtube Earners in 2022:

#10 | Jeffree Star

Earnings: $15 million

Total Views (from June 2019 to June 2020): 600 million

Total Subscribers: 16.9 million


#9 | David Dobrik

Earnings: $15.5 million

Views: 2.7 billion

Subscribers: 18 million


#8 | Blippi (Stevin John)

Earnings: $17 million 

Views: 8.2 billion

Subscribers: 27.4 million


#7 | Nastya (Anastasia Radzinskaya)

Earnings: $18.5 million

Views: 39 billion

Subscribers: 190.6 million


#6 | Preston Arsement

Earnings: $19 million 

Views: 3.3 billion

Subscribers: 33.4 million

#5 | Markiplier (Mark Fischbach)

Earnings: $19.5 million

Views: 3.1 billion

Subscribers: 27.8 million

#4 | Rhett and Link

Earnings: $20 million 

Views: 1.9 billion

Subscribers: 41.8 million


#3 | Dude Perfect

Earnings: $23 million

Views: 2.77 billion

Subscribers: 57.5 million


#2 | Mr. Beast (Jimmy Donaldson)

Earnings: $24 million

Views: 3 billion

Subscribers: 47.8 million


#1 | Ryan Kaji

Earnings: $29.5 million

Views: 12.2 billion

Subscribers: 41.7 million

SOURCE: FORBES

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