Getting Started as a Business on TikTok
Updated: Mar 8
Businesses on TikTok are getting real results. With a few handy tips and a good strategy, TikTok can help your business find new customers and grow revenue. This article will provide actionable advice on how to promote your brand or businesses on TikTok. And it will help you answer the question, “should my brand be on TikTok?”
Do you wish you were in Instagram 5 years earlier? Well, that’s TikTok now. It’s the biggest opportunity for organic reach in years. But it won’t last long. Once social media networks get saturated, they become pay to play.
But there’s an early adopter advantage for businesses on TikTok right now. As proof, we’ve grown multiple successful TikTok accounts, including some linked in this article.
By the way, if you want a shortcut, you can scroll to the bottom for our handy guide on getting started as a brand on TikTok.
TikTok is the fastest growing social media network with over 1 billion users. This app has been around since 2016. Yet it’s only now that brands are starting to take notice and figure out how they can profit from it. In this article, we’ll cover a few ways that marketers have found success on TikTok so far and give you some actionable tips for how to get started.
TikTok is the only social network that allows brands to reach new, highly engaged audiences organically. That’s because we’re in a golden age of organic reach!
Are My Customers on TikTok?
Firstly, there’s a common misconception that TikTok is a bunch of kids dancing. Not so. Even though TikTok is overwhelmingly popular among Gen Z, there is a shift away from this trend. It doesn’t matter how old you are. TikTok really is for everyone. For example, check out these two accounts from our clients at This Old House:
This Old House⤵️
Let’s take a step back …
Can TikTok help promote my business?
Secondly, with the mantra that every user can be a creator from their smartphone, TikTok is an app for anyone. Primarily, users create and share short-form, vertical videos. TikTok offers addictive, educational and entertaining social content in quick bites.
Moreover, TikTok is the fastest growing social media platform in the world! In fact, TikTok been downloaded more than two billion times worldwide (Sensor Tower, 2020).
Thirdly, Instagram and Facebook are limiting in reach and increasing costs to advertise. Engaging with your audience is more difficult and expensive than ever. And it’s only going to get worse.
Brands are Growing on TikTok
Fourthly, brands can convert users into brand ambassadors through the power of shared experience on TikTok. Our incredible TikTok strategist Alana Parks (here and here), creates strategies that drive ROI on TikTok. In fact, she took a hair growth serum from zero to 12k followers in a month – generating $30K in revenue for a $20 product through organic TikTok content.
The power of TikTok is immense. We’re in an age when consumers must constantly be reminded that you exist. As a result, staying afloat as a retailer, brand or service is harder than ever. At YHC we’re passionate about helping businesses, and that’s why we’re passionate about getting businesses on TikTok. Ready to get started? A great way to get to know us is to book a discovery call!OK, I’m ready!
What’s more, TikTok now integrates with Shopify to allow for TikTok shopping (info here).
Users spend an incredible amount of time on the platform (More than 80 minutes a day, on average, in the US). That’s because TikTok’s intelligent content discovery process allows users to discover fresh content based on their viewing preferences and habits. This helps brands achieve fast growth and visibility.
The Future of Social Media: TikTok is taking over social media. Brands will need to follow suit if they don’t want to be left behind!
TikTok is the only social network that allows brands to reach new, highly engaged audiences organically.
To help your business get started on TikTok, we’ve compiled a list of some our favorite business TikToks. Check these out or search by a hashtag that you’re interested in. Get inspired. See what’s out there. Then start posting! And DM us if you’re looking for some help.
We get questions like these all the time:
Should my jewelry brand be on TikTok?
Can TikTok help my MedSpa get more bookings?
Do doctors do TikTok? (Yes, and we rep some! The medical industry is huge on TikTok)
Should my brand be on TikTok?
How do I start a TikTok for my store?
Well, here’s our take: If a kitchen sponge can be on TikTok, you should be too. The answer to all of the above is a resounding, “yes!”
So, let’s get started.
The no-sweat formula for starting a TikTok for my brand:
Download the TikTok app on iOS or Android.
Sign up by tapping the profile icon in the bottom-right corner of the screen. Important: we advise that you sign up with a phone number, so you’ll want to sign up manually. And, it’s a good idea to have only one TikTok account per device
If you’re signing up manually, TikTok will ask you to input your birthday.
Enter your phone number, email address and set a password.
Now this is important, you’re going to start getting lots of random videos. Ignore them. Immediately hit search (magnifying glass in top right corner). Search for keywords in your industry. For example, if you’re a jewelry brand, you should search for something like “14K gold jewelry” or “trendy jewelry” or “fine jewelry.”
Keep searching until you find content that looks close to something your ideal customer might watch.
Take a look at the top accounts that come up. Follow them. Study them. Save your favorite videos from them.
Make a list of 10 hashtags that have under 1 million hits in your industry.
Interact with 5 accounts per day on the For You page for one week.
Don’t overthink it. Just start. Try to keep your first 10 TikToks in your niche, but with as broad appeal as possible. And try to keep them under 7 seconds to start.