Our agency's work on This Old House is again up for a major award!
We need your help! 📣 We're up for a Shorty Award and we need YOU to vote for us and our client, This Old House! YHC's Shorty Awards entry for This Old House's Social Media Overall Presence, Multi-platform is eligible for the Audience Honor, a distinction chosen by the people, and we would love your support!
You can vote once daily over the next two weeks, March 7-18. To vote, visit the link!
This is a fantastic opportunity for YHC and a great way to honor the entire This Old House cast for their contributions to the TOH fans and community through their social media channels.
Social Media for Television
At YHC, we adore helping media companies with their social media presence. We excel at repurposing show content, behind-the-scenes and authentic posts for different platforms such as TikTok, Instagram and more! In this blog post we detail how we revamped and modernized the social media presence for America's first and most trusted home improvement show! Yellow House Creative CEO Jessica Van Sack led the repositioning of This Old House on social media. The brand has since achieved many wins. Among them:
This Old House Facebook followers doubled, surpassing 1 million.
Facebook engagement has increased by 10X.
All TOH talent are now active on Instagram.
The brand has launched a new TikTok channel.
Social Media Authenticity
Central to our social media strategy for This Old House has been empowering talent as content creators. We began with a social media seminar, in June 2019, convened in the famous barn that has served as a backdrop to Ask This Old House.
If you're interested in bringing a modern, TikTok-centric approach to your organization, contact us to learn about our social media management services. We're taking one or two more clients MAX in 2022, so we're going to be booked up soon. firstname.lastname@example.org