When our client Quadro Miami came to us at the start of the pandemic, the challenge was to sell 198 units geared toward vacationers during a global crisis when no one could vacation. And the units would have to be purchased sight unseen or through virtual tours.
38% of all leads came from Yellow House digital ads.
Industry: Multifamily Real Estate Sales
Scope: Organic Social Media Strategy, Content Creation and Management, Digital Campaign Creation, Media Buying, Art Direction, Production
With the goal of targeting Manhattan snowbirds, Yellow House devised an automated multimedia lead generation campaign that delivered leads in real time to the 5 sales agents assigned to sell out the building.
Yellow House produced a full funnel journey for prospects from first touchpoint to purchase. Media included mesmerizing drone videography, night-lapses and gorgeous photography paired with the right messaging. Yellow House created an advertising ecosystem through AI that captured web traffic and created multiple audiences and ads customized to those audiences.
Using custom automations, Yellow House created a multimedia campaign series which delivered qualified leads in real-time to sales agents.
“We had the pleasure of working with Yellow House with over five projects, each with different needs and results, and they’ve always been flexible with their targeted strategies and beta testing.”
- 38% of all leads came from Yellow House
- 198 condos sold
- 5 sold in 5 days
- Launched closings in October 2020
- Sold out by December 2021
- $20 million sold in 15 days
- 55 units sold in Quarter 2
- $2.5 million in condo sales with leads derived from just $1k in ads spend.