Aug 2, 2022 | YouTube

Reasons Your Brand Should Be on YouTube

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Written by Jessica Van Sack

Your brand cannot afford to ignore YouTube in 2023. In this article we’ll delve into how and why brands can use YouTube to promote brand awareness and build relationships with customers and clients. At the end of this article we will discuss some of the most Frequently Asked Questions on YouTube.

Reasons Your Brand Should Be on YouTube

1. The Impact of YouTube on Search

YouTube is the most impactful video platform for Search Engine Optimization (SEO.) Many people do not realize that YouTube is actually the second largest search engine in the world, only behind its parent company Google.


Since YouTube is the second most popular search engine in the world, there’s a lot of potential for your business to be found.

YouTube saw the most significant growth of any social media app among American users during the pandemic. During that time, YouTube usage grew from 73% of U.S. adults in 2019 to 81% in 2022.

How to Optimize your YouTube Content

If you want to be visible on YouTube, you need to optimize your videos for SEO. This includes using the right keywords, adding transcripts, and creating engaging thumbnails. You also need to promote your videos on other channels. For example, you can share them on social media or embed them on your website. By doing this, you can reach a wider audience and get more views on YouTube.

2. Repurposing Content is Easy

Creating content for your YouTube channel doesn’t have to be a time-consuming process. In fact, by repurposing existing content, you can easily create new videos that are both informative and engaging.

Repurpose Blogs to YouTube

For example, if you have a blog, you can repurpose blog posts into video format. You can also use infographics, presentation slides, and even old video footage to create new videos. By plugging your YouTube channel into a content workflow, you can quickly and easily create new videos that your audience will love.

Repurpose TikToks to YouTube Shorts

Once you have a handle on TikTok, you may want to consider repurposing your content for Youtube. There are a few things to keep in mind when repurposing TikToks as Youtube shorts. First, make sure the audio is high quality and clear. You may need to rerecord the audio or use a different sound source entirely. Second, add text to your videos for Youtube’s search algorithm. This will help people who are looking for your content to find it more easily. Finally, ensure that your video is the appropriate length for a Youtube short – between 15 and 60 seconds. By following these tips, you can repurpose your TikToks as successful Youtube shorts.

YouTube Shorts are videos that are under 60 seconds long and have been designed specifically for use on the YouTube platform. They are perfect for quickly explaining what your business does or highlighting a new product. And because YouTube Shorts can be optimize for SEO, there’s a good chance your short video will be one of the first results when someone searches for a relevant term. So if you’re looking for a way to get your business found online, YouTube Shorts is a great option.

Repurpose Podcasts to YouTube

Recording a video of your podcast can be a great way to increase your audience and engage with your listeners. You can post the video on Youtube or another video sharing site, and promote it through your social media channels. The key to success is to make sure the video is high quality and provides value for your viewers. For example, you could include interviews with guests, behind-the-scenes footage, or tips and tricks for starting a podcast. By recording a video of your podcast, you can reach a whole new audience and take your show to the next level.

3. Offer Value to Your Audience

Youtube provides an excellent platform for discovery and learning. You can use videos to demonstrate your products or services, provide tutorials for products, and more. In addition, Youtube can be a great learning tool. There are many tutorial videos available on just about any topic you can think of. So whether your customers are looking to learn how to use a new product or service, or just want to brush up on skills, Youtube is the go-to platform.

By taking the time to carefully produce a tutorial, you’re sending the message that you’re an authority on your subject matter. And as more and more people turn to online video for information and entertainment, creating tutorial videos is a great way to reach a wider audience.

What’s more, the data you’ll receive from long-form content is invaluable for your brand. You will see which sections of a video users skip to and watch the most, and you will have the ability to answer comments and questions in the comment section of your videos.

4. YouTube Ads are a Great Tool

YouTube Ads are a great tool for brands. With targeting options like demographics, interests, and even targeting specific channels, YouTube Ads give brands the ability to reach their target audience with highly relevant messages. And because YouTube is the second largest search engine, brands can be sure that their ads will be seen by a large number of people. Additionally, YouTube Ads offer a cost-effective way to reach a wide audience, as they are much cheaper than traditional advertising options such as TV or print ads. Overall, YouTube Ads are an excellent option for any brand looking to reach a large audience with highly relevant messages.

Your brand’s opportunity to show up higher in search results is automatically taken care of and in all, video content can aid your overall SEO efforts and online traffic just because of this. Tying this into your daily social media strategy will ensure that your brand has a solid presence online and ranks well for industry specific search terms

Details and YouTube FAQ’s below…

Can I earn money on Youtube?

Yes, creators monetize their YouTube channels in a variety of ways. One way to make money on Youtube is by growing enough to gain a sponsor.

To start making money on YouTube directly from YouTube, you have to enable monetization in your YouTube account settings. From there, you have options to join the YouTube Partners Program or have your videos listed on YouTube Premium.

What type of YouTube videos should I make?

What do I post – it’s the big question! And we can help with this. Reach out to us via our contact form or email. And if you want to go it alone, think about how you can offer value and serve an audience, and then take it from there.

What YouTube channel has the most subscribers?

T-Series has the most YouTube Subscribers of any Channel, at 178 million subscribers.

Who makes the most money on YouTube?

According to Forbes, these top 10 channels were the Top 10 Youtube Earners in 2022:

#10 | Jeffree Star

Earnings: $15 million

Total Views (from June 2019 to June 2020): 600 million

Total Subscribers: 16.9 million

#9 | David Dobrik

Earnings: $15.5 million

Views: 2.7 billion

Subscribers: 18 million

#8 | Blippi (Stevin John)

Earnings: $17 million 

Views: 8.2 billion

Subscribers: 27.4 million

#7 | Nastya (Anastasia Radzinskaya)

Earnings: $18.5 million

Views: 39 billion

Subscribers: 190.6 million

#6 | Preston Arsement

Earnings: $19 million 

Views: 3.3 billion

Subscribers: 33.4 million

#5 | Markiplier (Mark Fischbach)

Earnings: $19.5 million

Views: 3.1 billion

Subscribers: 27.8 million

#4 | Rhett and Link

Earnings: $20 million 

Views: 1.9 billion

Subscribers: 41.8 million

#3 | Dude Perfect

Earnings: $23 million

Views: 2.77 billion

Subscribers: 57.5 million

#2 | Mr. Beast (Jimmy Donaldson)

Earnings: $24 million

Views: 3 billion

Subscribers: 47.8 million

#1 | Ryan Kaji

Earnings: $29.5 million

Views: 12.2 billion

Subscribers: 41.7 million


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